Branding a solution that drives sales in the Samsung display category.

Samsung offers world-class display technology and all-inclusive signage solutions that allow businesses to demand the attention of their audiences. There are endless applications for everything from restaurants, retail, healthcare, business, transportation and public venues, to education and government. The Samsung Smart Signage Platform, which is compatible with numerous Samsung commercial displays, enables streamlined deployment and customized solutions in a cost-effective, turnkey solution.

Truth

We were tasked with branding the Samsung Smart Signage Platform and illustrating the many exciting opportunities it offers. We designed a clean, contemporary logo and visual identity for the Samsung Smart Signage Platform. In addition, we created various sales collateral pieces and a retail display guide that advised stores including Costco and Sam's Club on how to set up and sell Samsung displays.

Results

Our branding has empowered Samsung display sales by positioning the Samsung Smart Signage Platform as an effective communication tool for businesses of all kinds.

B2B Displays

Applied Skills

Collateral Material, Launch Kits, Videos