Assignment
Backed by design innovation and billions invested in Research and Development, Samsung business monitors are a leading choice for professionals across multiple industries. With an extensive product lineup and wide range of features including 4K UHD resolution, curved screens, ultra-thin bezels and ergonomic stands, specifying the right monitor for the right business environment was challenging. Our assignment was to simplify the process.
Truth
We created an interactive sales tool that automates and simplifies the monitor-selection process. The experience was personalized with interactive CGI environments representing Samsung’s six key vertical markets. As potential buyers interacted with the environments, their unique business needs were highlighted, along with recommendations on specific Samsung business monitors.
