Assignment

DreamPlay is the world’s first DreamWorks-based interactive themepark where kids can engage with their favorite DreamWorks film characters. Hands-on learning experiences include kung fu training with Po, flying dragons with Hiccup and Toothless, and learning to cook with Shrek. We were engaged to strategize and create the concluding experience of the themepark, the Dreamtable.

Truth

Our digital division, Luck and Company, created an interactive table that offers individually tailored experiences to park visitors. The solution involved an RFID bracelet that a child visitor would wear throughout the day. When the child approached the Dreamtable, the RFID would deliver an interactive experience recapping the child’s highlights and achievements of the day, from dancing with Shrek to building and flying their own dragon of Berk. For birthday parties, Shrek, Donkey and Princess Fiona sing Happy Birthday as party guests sign a digital birthday card.

Results

The first DreamPlay launched in Manila with great success and high levels of visitation to both the themepark and the interactive Dreamtable. Seventeen more DreamPlay themeparks are currently in development.