all work    <    >    

Auction.com Branding

How a generic url was transformed into a multi-billion dollar brand.

Assignment

When REDC Corporation acquired the url auction.com, Truth was engaged to position and rebrand the world’s largest auctioneer of real estate. Our goal was to reposition the brand as a modern, trusted online real estate platform with the power to change the way real estate is bought and sold.

Truth

Auction.com is a technology company that happens to sell real estate. Given the company’s proprietary auction platform delivering a seamless, secure user-friendly experience, enterprise- level analytics, and integrated marketing campaigns attracting millions of buyers and sellers a month, we positioned Auction.com as the modern-day alternative to buying and selling real estate.

Results

We helped make Auction.com a brand synonymous with innovative real estate transactions. Our work met the client’s objective of wanting to change market perceptions. Auction.com became the nation’s leading online real estate marketplace, and has sold more than $32 billion of property.

Reinventing Residential

Expertise

Real Estate

Services Provided

Positioning, Brand Development, Strategic Planning, Design, Website & Microsite Development, Video, Print, Online Advertising, Collateral, Social Media

We want to change the way people buy and sell real estate.

—Jeff Frieden, CEO

More Case Studies